Selle Royal E_Bike Saddle
Bicycle saddle
Together with Selle Royal, the leading Italian manufacturer of bicycle saddles and accessories, Designworks undertook the first ever comprehensive study of e-bike users to determine performance characteristics that could benefit from an e-bike-specific saddle design. Selle Royal tasked Designworks with designing an e-bike saddle that would be “born electric”. The result is eZone: the first saddle specifically developed to improve e-bike safety, comfort and riding performance.
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Europe, North America
Target Groups
Consumer / User