Sello Everyone

Mobile Service Brand Identity

SELLO is a used phone sales platform brand that increases the value of the mobile ecosystem. In the brand design, two things were considered to express the brand name and value well. Firstly, it was designed by combining the direct word 'sell' which refers to selling used phones, and 'O' which expresses the meaning of a mobile virtuous cycle. Secondly, to establish and implement SELLO’s unique brand identity, the On/Off graphic motif, which means you can easily sell used phones anytime, anywhere, was consistently used in various design applications. Through this, we were able to build SELLO’s unique visual brand identity.

Client / Manufacturer

mediaLog

Seoul, KR

Design

LAY.D STUDIO

Seoul, KRSeungheon Kim, Sangman Kang, Injung Hwang, Chanwoo Moon, Jimin Lee

mediaLog

Seoul, KRSangheon Lee, Shiyoung Kim, Jinny Suh, Junhee Kim, Hyeongjin Ryu