SENJIRO Hasagakemai
Attracting tourism through agriculture
KuRoKo inc
In order to make rice farming, which is becoming less popular, a communication tool that can be enjoyed by people of all generations, we will pass on traditional farming methods and add a sense of fun that can only be done by young people, and connect it to a town tradition. The "shape", which originally only appears in autumn, has been converted to a permanent installation and decorated according to the season so that it can be enjoyed all year round. The "shape" Illumination, which lit up conventional sun-dried products with solar lights so that they can be seen both day and night, was a pioneer.
Client / ManufacturerDesign
KuRoKo inc
Tokyo, JPKuRoKo inc
Tokyo, JPAkiyoshi Inomata, Yuki TakamuraDate of Launch
2020
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
"Village, Farmer"