SENS City
Digital campaign
This campaign marks the 30th anniversary of SENS eRecycling. Since no in-person events were possible in Spring 2020 due to COVID-19, SUAN took advantage of the situation and developed “SENS City” – an interactive tour through Switzerland. SENS takes its visitors on a journey across the Swiss eRecycling system and its locations. The design features playful visuals and a strong branding. The campaign was launched on various digital channels and supported throughout by a clever competition. The numbers speak for themselves: Nearly 70,000 entries were generated, and successfully raising the profile of SENS in its anniversary year.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Specific country/region: Switzerland
Target Groups
Consumer / User, Trade / Industry, Public Sector Government