Sensodyne Daily Care Toothbrush
Low-cost toothbrush
The new Sensodyne Daily Care toothbrush is designed to be more affordable so that people with sensitive teeth in India can still have access to Sensodyne’s toothbrush range. The brush itself uses only 9 grams of plastic, made possible by scalloping the rear of the handle. This combined with the constant wall thickness makes for reduced material usage and machine cycle times, providing a very economical premium-brand toothbrush for the Indian market.
Date of Launch
2018
Development Time
13 - 24 months
Target Regions
Asia
Target Groups
Consumer / User, Specific sub-group: Low income Indian Market