SEOROEUM
Branding
Local currency contributes to local economic development, independently issued in a specific region and inducing consumption within the region. SEOROEUM is an electronic local currency brand in Seo-gu, Incheon that combines a mobile app with prepaid cards. The branding has geometric Hangul as its base type. It is designed as a communication medium between residents (consumers) and small businesses (producers), using curves representing Seo-gu’s sunrise and traditional market streets. To include participation into the design, the branding was selected by residents and small businesses. The Seo-gu brand is used to strengthen residents’ sense of belonging and revitalize commercial districts.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Public Sector Government