Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

Seoul Children's Grand Park B.I.
Seoul Children's Grand Park B.I.
Seoul Children's Grand Park B.I.
Seoul Children's Grand Park B.I.
Seoul Children's Grand Park B.I.
Seoul Children's Grand Park B.I.
Seoul Children's Grand Park B.I.
Seoul Children's Grand Park B.I.
Seoul Children's Grand Park B.I.
Seoul Children's Grand Park B.I.
Seoul Children's Grand Park B.I.
Seoul Children's Grand Park B.I.
Seoul Children's Grand Park B.I.
Seoul Children's Grand Park B.I.
2023

Share:

Seoul Children's Grand Park B.I.

Brand Identity

Seoul Children’s Grand Park, the first large-scale urban park in Korea, opened in Seoul on May 5, 1973, and has a long history. However, as the 50th anniversary of its opening neared, it still lacked essential branding that could capture the values already pursued by the park. The most important value discovered during this process of branding was coexistence. Our project was intended to create a brand identity (BI) that reflects what Seoul Children’s Grand Park is and does: a park where healthy rest and nature can be felt downtown. It operates as a space where nature, animals and humans can come together to harmonize with one another.

Client / Manufacturer

Seoul Facilities Corporation

Seoul, KR
Design
TH&V Inc.

TH&V Inc.

Seoul, KRSeong Im Yang, Kyung Sun Hong, Mass C&G
Date of Launch
2022
Development Time
up to 24 Month
Target Regions
Asia
Target Groups
Public Sector / Government

RELATED PROJECTS