Seoul Children's Grand Park B.I.

Brand Identity

Seoul Children’s Grand Park, the first large-scale urban park in Korea, opened in Seoul on May 5, 1973, and has a long history. However, as the 50th anniversary of its opening neared, it still lacked essential branding that could capture the values already pursued by the park. The most important value discovered during this process of branding was coexistence. Our project was intended to create a brand identity (BI) that reflects what Seoul Children’s Grand Park is and does: a park where healthy rest and nature can be felt downtown. It operates as a space where nature, animals and humans can come together to harmonize with one another.

Client / Manufacturer

Seoul Facilities Corporation

Seoul, KR

Design

TH&V Inc.

Seoul, KRSeong Im Yang, Kyung Sun Hong, Mass C&G