Seoul City Branding
City Branding
This is a branding slogan design project for the city of Seoul. Making Seoul truly 'Seoul' goes beyond its physical space. The brand of 'Seoul' is shaped by the lifestyle and image of the people who live in Seoul. Accordingly, we developed a new slogan with the keyword being the 'heart' of Seoul citizens. We have developed a dynamic design system, encompassing not only traditional offline, static design but also a design that fits SNS, video media, and various media platforms, including a brand identity system and motion graphics. This allows us to promote Seoul through a city branding design that can be used across a variety of media.
Client / ManufacturerDesign
The City Hall of Seoul
Seoul, KRBRENDEN
Seoul, KRDoeui Lee, Hyejoo Yun, Haena Yang, Hyewon Jang, Hanbeom ChoiDate of Launch
2023
Development Time
up to 6 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users, Trade / Industry, Public Sector / Government