Seoul City Branding

City Branding

This is a branding slogan design project for the city of Seoul. Making Seoul truly 'Seoul' goes beyond its physical space. The brand of 'Seoul' is shaped by the lifestyle and image of the people who live in Seoul. Accordingly, we developed a new slogan with the keyword being the 'heart' of Seoul citizens. We have developed a dynamic design system, encompassing not only traditional offline, static design but also a design that fits SNS, video media, and various media platforms, including a brand identity system and motion graphics. This allows us to promote Seoul through a city branding design that can be used across a variety of media.

Client / Manufacturer

The City Hall of Seoul

Seoul, KR

Design

BRENDEN

Seoul, KRDoeui Lee, Hyejoo Yun, Haena Yang, Hyewon Jang, Hanbeom Choi