Seoul Mobility Show 2023 : Genesis Core Zone
Fair Stands at a Mobility Show
The Core Zone, which lays out the next Genesis’ vision at the Seoul Mobility Show 2023, is designed with the "Chang(window) and Wa(mud-baked tile)"elements of traditional Korean architecture, Hanok, to focus on Genesis' brand identity, 'Distinctly Korean.’ Inspired by the catenary curve of a Hanok, the hanging objects on the ceiling are made of 900 eco-friendly recycled acrylics tinted in Genesis' navy color, and the window of the Hanok is designed in the background of the exhibition space. Overall, the design represented a modern interpretation of a new era of Genesis Luxury, a connection between generations, and a blend of past and future.
Date of Launch
2023
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Trade / Industry