SFC SHANGYING CINEMA LUXE

Cinema

For most of the cinema's interior design, the main goal was to make it as vibrant and commercial as possible to attract potential audiences. But the designers wanted to use a new approach. They created a peaceful zen space for people to come and relax instead of being overwhelmed by colorful screens, interior decorations, and sounds. This cinema is in a shopping center whose name contains a Chinese character that means "piano," inspiring the designers to use strings as the design theme for the project. Elegant and simplistic string elements are present throughout the interior.

Client / Manufacturer

SFC Cinema

Suzhou, CN

Design

Pulse On Partnership Limited

Hong Kong, HK