









SFMOMA - Get in The Game
How art and design shape sports in culture
San Francisco Museum of Modern Art
“Get in the Game” transforms SFMOMA’s seventh floor into an immersive stadium-like environment, weaving together over 200 artworks, design objects, and interactive installations around five thematic zones—Mind & Body, Winning & Losing, A Fan’s Life, Breaking Records & Rules, and Field of Play. Designed by Fuseproject, led by Yves Béhar, the exhibition ignites dynamic engagement and cultural conversation by merging art, sport, and design. Its non-linear flow invites visitors to chart their own narrative journey.
Date of Launch
2024
Target Regions
North America
Target Groups
Consumers / Users, Public Sector / Government
