Shan Li Jiang Nan
Branding
The scenic area of Shan Li Jiang Nan in Guizhou, China covers an area of 2,600 Chinese acres and includes the scenic area of Jiuzhou Old Town. For tourism branding, the elements Jiuzhou Old Town and Tunpu culture are combined into one system, forming a unique Tunpu style (ethnic group of Guizhou and Yunnan provinces). In order to reflect its cultural characteristics, the designers used the window as a visual concept to connect to the local culture. The also incorporated motifs based on regional flowers and Chinese opera to reflect the continuity and regeneration of Tunpu culture in Shan Li Jiang Nan.
Date of Launch
2016
Development Time
other period: 6 months
Target Regions
Asia
Target Groups
Consumer / User, Public Sector / Government