Shan Shui Culture Park
Shan Shui Culture Park
Shan Shui Culture Park
Shan Shui Culture Park
2014

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Shan Shui Culture Park

Visual identity

Guilin Yangshuo Nice View

Shan Shui Culture Park is a cultural branding park of tea located in YangShuo, China. For visual characterization, we attended to the essentials of Tea Culture and Oriental Esthetics. For logo design, we used Oriental symbols like Chinese Seal and Hulu (Calabash) as derivation, following the figure of four elements which represent the features of Shan Shui Culture Park: 1. Shan: Mountain, 2. Shui: Water, 3. Cha: Tea and 4. Zen to develop four Chuang Hua (Chinese paper cutting art) as an extension, nourishing with corresponding colors to exhibit the four elements.

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