Shang Xiang Design Studio (sxdesign)

Brand Identity

As a design studio, the name Shang Xiang (sx) signifies Chinese ancient creation wisdom and the studio's design philosophy: Observing, extracting, and recombining "Xiang (phenomena)" to form new meanings. So the Logo, recombined from extracted fundamental geometries, hints at citations, annotations, or linguistic symbols to represent stakeholders’ shared knowledge, views, or essence of "Xiang". By integrating these elements, this design could reflects the consensus of all stakeholders, while echoing studio’s core opinions. Logo's ability to transform into Chinese traditional form emphasizes studio's blend of ancient wisdom and modern design.