Shangri-la Plateau Ecological wine
Wine bottle
Shangri-La Winery Co., Ltd.
In Tibetan culture, Shangri-La means "the sun and the moon in the heart," an image of perfection and a place and state of mind sought by so many. This wine is cultivated near a pristine Tibetan plateau famous for its high-quality wines. French missionaries discovered the place in 1848 and built a church there, teaching the local Tibetan people wine-making techniques. The packaging combines classic European elements with Tibetan cultural references about the sky, earth, and nature as the source of creativity. The idea is to promote this regional heritage through the bottle's design and also encourage people to think about the importance of protecting the environment.
Client / ManufacturerDesign
Shangri-La Winery Co., Ltd.
Changsha, CNWuhan Pufine Advertising Co., Ltd.
Wuhan, CNDate of Launch
2019
Development Time
Other duration
Target Regions
Asia
Target Groups
Consumer / User