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Liquor packaging
Shede Spirits Co., Ltd
Designed for the cultural and creative product, Shede Spirit - Oriental Wisdom, this packaging design harmoniously merges the brand connotation of Shede Spirits with the Weiqi culture, which supports a 2-in-1 scenario, i.e., playing Weiqi (also called Go) and savoring spirits at the same time. Themed on the association between Shede's cultural connotation and the Weiqi culture, the spirits bottles are styled after black and white Weiqi stones and also come with a Weiqi board and stone bowls, allowing users to take a delight in playing Weiqi (also called Go) while savoring the prime spirits.
Client / ManufacturerDesign
Shede Spirits Co., Ltd
Shehong, CNSichuan ZhuoYue Cultural Creativity Development Co., Ltd
Chengdu, CNXuan'ang Pu, Songbai Wang, Yao WuDate of Launch
2023
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users