Shengmu Organic Milk Packaging
Milk packaging
Inner Mongolia High-Tech Dairy Industry Co., Ltd.
The packaging design of Shengmu Milk is an expression of environmental protection. Its package pays tribute to the brand's success in turning the desert into an oasis and making it a high-quality pasture. The design lets the process of opening the box visually tell the story of the transformation from desert to oasis. It recounts the brand's efforts to green the desert over the past 11 years with words placed within annual rings. The packaging underscores the high quality of this organic milk and calls on more people to pay attention to the problem of desertification and invest in solving it.
Client / ManufacturerDesign
Inner Mongolia High-Tech Dairy Industry Co., Ltd.
Bayannur, CNGuangzhou IDAD Advertising Co., Ltd.
Guangzhou, CNDate of Launch
2021
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User