Shi Xian Tai Bai

Liquor packaging

Taibai, a poet of the Tang dynasty, is one of the most famous figures of Chinese classical poetry. His legacy has forever made Tang poetry a pearl of Chinese culture and to this day, inseparable from the writing brush and ink he used to pen his verse. This packaging design draws from this tradition, using a Tang Dynasty-era ink brush as design template for the bottle shape of this DuZhuo liquor. The ornate outer box in the shape of a piece of bamboo invites users to reuse it and the striking bottle as decorative objects or for storing keepsakes.

Client / Manufacturer

Chongqing Shixian Taibai Liquor Group Co., Ltd.

Chongqing, CN

Design

Shenzhen Fengshang Packaging Design Co., Ltd.

Shenzhen, CN