Shinagawa: Reshaping the future of refractories

Brand Identity and Brand Architecture

This is a project that shows the power of design to transform the perception of an entire segment: industrial refractories. Starting its operations in Brazil, Shinagawa (a century-old Japanese company and one of the global leaders in refractory production) needed to highlight its innovative DNA. Balancing beauty and functionality, the project draws attention to a sector largely unknown to the general public, initiating a discussion on the importance of refractories in modern life and their crucial role in industry safety and worker protection.