SHINSEGAE closed-loop recycled packaging
package
Shinsegae Department Store developed 100% recycled paper as part of its ESG efforts. We collected and recycled cardboard and paper wastes created from all of our 13 department stores, saving 6 million sheets of paper yearly, protecting 11,000 trees, and reducing carbon emissions. The artwork now showcases the recycled paper's raw materials while maintaining the brand's core element, "Shinsegae S pattern". Black soy ink and water-soluble materials silver foil are used for the final product. Shinsegae strives to preserve earth's precious resources and look out for any new green technologies for a better future.
Client / Manufacturer
Design
SHINSEGAE Shinsegae Department Stores
Seoul, KRSHINSEGAE Shinsegae Department Stores
Seoul, KRJeewon Baek (Creative Director), Hojung Kang (Designer) , Haejin Kang (Production)Date of Launch
2023
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users