SHINSEGAE INTERNATIONAL S.I.Beauty

Mobile web site & APP

We wanted to make a better service than other e-commerce sites that simply focus on sales (events, sales). Through the analysis of the target generation MZ, they gained the insight that they consume experiences and fun rather than purchasing products, and provided content that users can participate in FEED in the form of social media they enjoy (like, follow, review). When participating in various activities, user activity is activated by providing activity index (points that can be used for product purchase) and membership benefits, thereby establishing a service ecosystem in which users reproduce content.