Shinsegae Spring Vibes : A digital bouquet

Main image, banners, advertising

'Spring Vibe' is Shinsegae Department Store’s spring 2022 campaign that provides bold and vibrant spring mood both in the real and virtual world to COVID-19-weary customers. Since the virtual world has become close to our lives due to the prolonged pandemic, Shinsegae has expanded the scope of the campaign to the virtual world and planned the campaign with 3D graphics. It was intended to provide customers with a different spring vibe experience by developing a 3D graphic video and design system with colorful colors and movements and applying it as a design application to 13 stores and online channels.

Client / Manufacturer

Shinsegae Inc.

Seoul, KR

Design

Shinsegae Inc.

Seoul, KRShinsegae Design Lab : Jeewon Baek, Jinyoung Hwang, Hyeonkyung Lee 3D artist : Berenice Golmann Pupponi