SHISEIDO BEAUTY PLAYGROUND
Factory tour facility
In today's world, factories are not just manufacturing bases, but instruments for communicating about companies and brands. SHISEIDO would like more people to become fans of its beauty products and therefore has opened up its manufacturing sites so that customers can witness with their own senses how their high-quality, safe, and effective cosmetic products are made. This is not just a simple factory tour, but a chance to enter a “BEAUTY PLAYGROUND”.
iF Gold Statement
Shiseido has thrown open its factory doors to its customers, offering them a playful tour of the entire production process, from the processing of raw materials to the packaging of the finished product. Visual, haptic, and olfactory experiences abound. A range of colorful design elements discreetly convey brand messages and explain product characteristics.
Client / Manufacturer
Design
Shiseido Company, Limited
Tokyo, JPShiseido Creative Co., Ltd.
Tokyo, JPDO.DO.
Tokyo, JPDate of Launch
2020
Development Time
25 - 36 months
Target Regions
Asia
Target Groups
Consumer / User