Shiseido Parlour’s SWEET

Window display

Shiseido Parlour’s SWEET is an interactive window display. Inside the window, you will find Shiseido Parlour’s confections playfully brought to life dancing and jumping out of their packaging. The movement of each product is reminiscent of its unique taste and texture – the Hanatsubaki cookies dance and twirl, the crunchy kompeito roll and tumble, and the pound cakes march backwards and forwards. The smaller window has a device that, when peeked into, projects a view of the street alongside the dancing sweets onto a display in the package in the large window. This interaction, allowing participants to become a part of the narrative.

Client / Manufacturer

SHISEIDO Co., Ldt.

Tokyo, JP

Design

Shiseido Creative Co., Ltd.

Tokyo, JPYukihiro Kaneuchi

Hakuten Corporation

Tokyo-to, JPEma Fujiwara