Shiseido Professional
Haircare packaging
This is a hair care line for hair salons that comprises a line of shampoos and conditioners from in-bath products to out-bath products. Each sub-line addresses a specific customer concern. The more intense haircare products are bottled in containers with darker colors. The packaging was created under the theme "Ensemble Beauty." The design also makes it easy for salon professionals to identify multiple lines. The rich colors not only express the overall concept and characteristics of the products but also make it easy for the customer to identify the various formulations.
Client / Manufacturer
Design
SHISEIDO PROFESSIONAL INC.
Tokyo, JPCommunication Design Laboratory
Tokyo, JPSHISEIDO Co., Ltd.
Tokyo, JPDate of Launch
2019
Development Time
up to 12 months
Target Regions
Asia, North America
Target Groups
Consumer / User, Trade / Industry