Shoushan Zoo Visual Identity Redesign

Rebranding and multimedia

This is a rebranding proposal for the Shoushan Zoo in Kaohsiung City (Taiwan’s second-largest zoo). The zoo has some design problems such as lack of consistency (the visuals and fonts have multiple styles) and lack of digital applications (apps, etc.). Our solution improves the visibility, legibility, and readability of the identity, making it easier for users to access information. In addition, the use of digital and interactive content also has the potential to reduce the waste of resources (paper, plastic, wood, etc.). The project received was well-received by the public, and we were finally invited to the zoo to start our collaboration.