SHUYI Planttea Mascot

Mascot design identity

SHUYI Planttea transformed from the traditional milk tea industry to the strategic transformation of a plant-based tea. In our creative design, we continue to think about the ingenious relationship between "plants and rabbits" and extract the legend of the "jade rabbit making medicine" in Chinese mythology. Combined with the characteristics of plant-based categories, the concept is extended to "tea made by fairy rabbits".

Client / Manufacturer

Sichuan Shuyi Catering Management Co., Ltd.

Chengdu, CN

Design

Dongdao Creative Branding Group

Beijing, CN