Siemens Audio Branding

Audio Branding

We set out to reimagine the familiar Siemens sound for a new era, revisiting its sonic foundations through a fresh, forward-looking lens. We moved beyond the usual tech clichés with a new sonic concept:"Electronic Mindset, Acoustic Performance", crafting electronic compositions, brought to life through real instruments that bridge the real and digital worlds. From a five-tone sonic logo sung by a female voice we moved to a crisp, precise four-tone motif that embodies the confidence and clarity of a modern tech brand -without sacrificing recognition of our learnt Siemens sound. A toolset of sounds that brings Siemens' identity to life anywhere

Client / Manufacturer

Siemens AG

München, DE

Design

why do birds GmbH

Berlin, DEJohannes Lehniger, Sebastian Damerius, Holger Schuhmann, Emma Nydén, Henry von Rönne, Leo Hoepner, Anja Schürholz, Gennett A. Agbenu, Jan van der Kamp