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Siemens Concept Mall, IFA 2017
Siemens Concept Mall, IFA 2017
Siemens Concept Mall, IFA 2017
Siemens Concept Mall, IFA 2017
Siemens Concept Mall, IFA 2017
Siemens Concept Mall, IFA 2017
Siemens Concept Mall, IFA 2017
Siemens Concept Mall, IFA 2017
Siemens Concept Mall, IFA 2017
Siemens Concept Mall, IFA 2017
Siemens Concept Mall, IFA 2017
Siemens Concept Mall, IFA 2017
Siemens Concept Mall, IFA 2017
Siemens Concept Mall, IFA 2017
2019

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Siemens Concept Mall, IFA 2017

Trade fair booth

BSH Hausgeräte GmbH (for BSH Hausgeräte GmbH / Brand Siemens)

The Siemens Concept Mall opened its doors at IFA 2017 in Berlin. Visitors experienced the seamless interplay of smart technology, networking and design, fittingly themed "Solutions for a Seamless Life". This installation offered a sophisticated, modern audience everything for their urban lifestyles. The smart, networked product solutions were presented in urban pop-up worlds. Each section of the Concept Mall was an entirely new environment, allowing visitors to experience the home appliances in an entirely new context.

Client / Manufacturer
BSH Hausgeräte GmbH (for BSH Hausgeräte GmbH / Brand Siemens)

BSH Hausgeräte GmbH (for BSH Hausgeräte GmbH / Brand Siemens)

München, DE
Design
SCHMIDHUBER / BLACKSPACE

SCHMIDHUBER / BLACKSPACE

München / Hamburg, DE
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, Trade / Industry

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