Siemens Concept Mall, IFA 2017
Trade fair booth
The Siemens Concept Mall opened its doors at IFA 2017 in Berlin. Visitors experienced the seamless interplay of smart technology, networking and design, fittingly themed "Solutions for a Seamless Life". This installation offered a sophisticated, modern audience everything for their urban lifestyles. The smart, networked product solutions were presented in urban pop-up worlds. Each section of the Concept Mall was an entirely new environment, allowing visitors to experience the home appliances in an entirely new context.
Client / Manufacturer
Design
BSH Hausgeräte GmbH (for BSH Hausgeräte GmbH / Brand Siemens)
München, DESCHMIDHUBER / BLACKSPACE
München / Hamburg, DEDate of Launch
2017
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, Trade / Industry