The Product is the Hero is the benchmark of Siemenss Corporate Design Guidelines, and the resulting directives are consequently implemented upon the CD-ROMs for the dealers. Thus the product itself is placed at the centre of the application next to all relevant information for the dealer on the specific mobile phone. All of its functions can be experienced by the dealer thanks to animations as well as simulations. Furthermore, he may download detailed information material and take part in trainings and quizzes. Comprehensive FAQs are at the dealers disposal, and a media-slide-show invites him to inspect the mobile phones latest accessories. All CD-ROMs are specifically adjusted to the individual product campaign of each phone: sounds, trailers, campaign-motives and the chosen colour-code provide each CD-ROM with a unique character.