Siemens, IFA Berlin 2012
Exhibition stand
"Siemens. The Future Moving In" – the new 3,000 m² trade fair stand combines 500 products into one Brand Universe. The central performance element: the "ShowFrame". Each frame presents a flagship product in different themed zones. The front acts as an attention-grabbing animated showcase, entertaining visitors with unusual pictures and presentations. Playful experiences show technology in the service of humans: the frame “heat” boasts an amusing cooking-pot ballet, staging culinary induction stovetop scenarios. The frame “i-Dos“ creates a humorous laundry cinema visualized by 950 detergent measuring beakers that form one huge pixel screen.
