Siemens KG49FPI40
Fridge-freezer combination
BSH Hausgeräte GmbH BSI-DS, Brand Siemens - DesignTurns longer shelf life into an experience: an exciting operating and lighting concept showcases the premium freshness system of this fridge-freezer combination. The humidity level in the fruit and vegetable drawer can be regulated by simply turning the control knob - with an adaptive number of reflective points of light used to visualize the effect. A spotlight at the front serves as reading light and illumination for the drawers. Icons and typography help stow products in the right climate zone. The external appearance is dominated by the fully-integrated appliance control, which accentuates the hightech nature of the Siemens brand design.
Client / ManufacturerDesign
BSH Hausgeräte GmbH BSI-DS, Brand Siemens - Design
München, DEBSH Hausgeräte GmbH BSI-DS, Brand Siemens - Design
München, DEDate of Launch
2016
Development Time
13 - 24 months
Target Regions
Asia, Europe
Target Groups
Consumer / User