Siemens - New Blue
Trade fair stand
Siemens The future is here. Focus is on the IC5 built-in appliance series launch. A futuristic structure lies at the center of the presentation like a meteorite that has just landed. An architecture was created which is inspired by the ritual room of temple complexes. There is an outer public area from which you can look into the darker inner sanctum with LifeKochArena of the retailer area. The architecture creates a transitory zone as you move from the outside the white outer appearance as well as the minimalist architecture cites classic Modernism, the blue lit interior of the monolithic building could be read as a projection into the future.
Client / Manufacturer
Design
Siemens Elektrogeräte GmbH
München, DE