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Siemens - New Blue
Siemens - New Blue
Siemens - New Blue
Siemens - New Blue
2009

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Siemens - New Blue

Trade fair stand

Siemens Elektrogeräte GmbH

Siemens – The future is here. Focus is on the “IC5 built-in appliance series” launch. A futuristic structure lies at the center of the presentation like a meteorite that has just landed. An architecture was created which is inspired by the ritual room of temple complexes. There is an outer public area from which you can look into the darker “inner sanctum” with “LifeKochArena” of the retailer area. The architecture creates a transitory zone as you move from the outside – the white outer appearance as well as the minimalist architecture cites classic Modernism, the blue lit interior of the monolithic building could be read as a projection into the future.

Client / Manufacturer
Siemens Elektrogeräte GmbH

Siemens Elektrogeräte GmbH

München, DE
Design
hauser lacour kommunikationsgestaltung gmbh

hauser lacour kommunikationsgestaltung gmbh

Frankfurt a. M., DE

Meso Digital Interiors GmbH

Frankfurt a. M., DE

Franken Architekten GmbH

Frankfurt a. M., DE

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