Siemens Stories
Website
With an interactive and immersive web format, Siemens is breaking new ground in B2B communication. So far, storytelling at Siemens has been intended for a broad target group. Siemens is now asking the question of how they can tell compelling stories that are product centered. The result of these considerations is the business-driven story: each hub shows how Siemens products or solutions enabled one customer to set industry benchmarks. As the user scrolls through the different content modules, the story becomes more specific – encouraging the user to dive deeper into the solution and to eventually generate business relevant conversions.
Date of Launch
2015
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User, Trade / Industry, "potential job applicants statt"