Siemens – Technology to transform the everyday

Brand Design Evolution

Design evolution of an icon Siemens has left its conglomerate past and transformed into a technology leader. The new visual system translates this strategic shift into a holistic and bold design experience. It brings along innovative and versatile elements, such as bold shapes, to represent core ideas and technologies. Yet it continues the brand's iconic visual assets color petrol, and the logo – to keep the company's rich brand heritage. The new design creates an immersive experience of technology transforming the everyday for everyone – by combining the real and digital worlds like no other.

Client / Manufacturer

Siemens AG München

München, DE

Design

MetaDesign GmbH

Berlin, DEThomas Maes, Christine Altmann, Dominic Eberhardt, Marius Hanf, Julian Hrankov, Vanina Goldhofer, Milena Ambrasas, Jana Gelsdorf, Denny Welle

Siemens AG München

München, DEKhanh Huynh-Kürzinger, Jan van de Kamp, Gennett A. Agbenu, André Epstein, Sylvia McKeown