SIG for better
Brand Relaunch
It's no secret that the world needs to reduce carbon emissions and plastics, while providing ever safer food for a growing population. Recognizing this, SIG, a leading provider of aseptic packaging systems and solutions, has set itself the vision of becoming the sustainability leader in the industry, aiming to be net positive by 2050. MetaDesign translated SIG's net positive ambition into the simple guiding principle "For Better" and made it tangible in a human, dynamic and bold visual brand experience, along with a new product family that can accommodate any current and future sustainable packaging solution.
Client / Manufacturer
Design
SIG Group AG
Neuhausen, CHMetaDesign AG
Zurich, CHAgnes Wong, Alexandra Fukazawa, Arne Schog, Basil von Meiss, Gigi Giampietro, Heiko Baumann, Erich Moser, Manuela SicherDate of Launch
2023
Development Time
up to 12 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users, Trade / Industry, Public Sector / Government