Sigma Brand Identity

Holistic brand identity for Sigma Corporation

Sigma is a Japanese maker of photographic equipment that wanted to let their obsession with quality show on the outside while creating a more coherent customer experience. Through a solid strategic and conceptual journey, the brand strategy and identity was redefined to build for the long term. As a holistic brand collaboration, the work includes brand strategy, visual identity, custom typography, photography, illustration, product branding, packaging, website, spatial experience, launch campaigns, art collaborations, demo films, stationery and other collaterals. It celebrates Sigma’s spirit of independence, craftsmanship and innovation.

Client / Manufacturer

Sigma Corporation

Kawasaki, JP

Design

Stockholm Design Lab

Stockholm, SESakari Paananen, Björn Kusoffsky, Per Carlsson, Magnus Engström, Tor Westerlund, Simon Wallhult, Johannes Iilahti, Lukas Lindlöf, Albin Kallstenius