Sign Language Avatar
TV
Illiteracy rate of people with hearing loss is very high at around 75% worldwide. For more than 70 million people with hearing loss, sign language is their first language and their main means of communication. Therefore, instructions on product screens may be difficult for them to understand. The sign language avatar’s guide provides instructions on the screen in sign language using a friendly avatar character. It’s the first TV guide UX avatar for hard of hearing people, and it will help you understand when you first use a feature or when the title of the menu, such as settings, doesn’t give you enough description.
Client / Manufacturer
Design
Samsung Electronics Co., Ltd.
Seoul, KRSamsung Electronics Co., Ltd.
Seoul, KRMyoha Kim, Ahyeon ShimDate of Launch
2022
Development Time
up to 12 Month
Target Regions
North America, Asia
Target Groups
Consumers / Users