Simply Smart
Trade fair booth
Designing the booth for Heidelberger Druckmaschinen AG at DRUPA, the largest printing equipment exhibition in the world, the aim was to present the world's leading manufacturer of sheet-fed offset printing presses as a pioneer in the digitization process. The booth was transformed into a platform to communicate this new positioning and foster a dialogue. An animated network of LED bulbs spanned the entire hall 1, conveying the theme of digitization, making smart networking visual, linking partners together and guiding visitors to the various activities throughout the hall.
Date of Launch
2016
Development Time
13 - 24 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Trade / Industry