Sixteen generations of GUINIANG family series
Sixteen generations of GUINIANG family series
Sixteen generations of GUINIANG family series
Sixteen generations of GUINIANG family series
Sixteen generations of GUINIANG family series
Sixteen generations of GUINIANG family series
Sixteen generations of GUINIANG family series
Sixteen generations of GUINIANG family series
Sixteen generations of GUINIANG family series
Sixteen generations of GUINIANG family series
Sixteen generations of GUINIANG family series
Sixteen generations of GUINIANG family series
Sixteen generations of GUINIANG family series
Sixteen generations of GUINIANG family series
2021

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Sixteen generations of GUINIANG family series

Liquor packaging

“Harmony at home and prosperity in everything" is a revered virtue in Chinese culture. This packaging design celebrates the harmonious home, with bottle designs to mark some of life's most important occasions: marriage, a new baby, career, and birthdays. Each bottle uses animal illustrations in a traditional painting style from historic Chinese legends. The design aspires to communicate the quality of the product through the use of traditional Chinese cultural references.

Client / Manufacturer

CHINA GUIJIU GROUP Co., Ltd.

Shanghai, CN
Designer

Wuhan Pufine Advertising Co., Ltd.

Wuhan, CN
Date of Launch
2019
Development Time
Other duration
Target Regions
Asia
Target Groups
Consumer / User

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