Sixteen generations of GUINIANG family series

Liquor packaging

“Harmony at home and prosperity in everything" is a revered virtue in Chinese culture. This packaging design celebrates the harmonious home, with bottle designs to mark some of life's most important occasions: marriage, a new baby, career, and birthdays. Each bottle uses animal illustrations in a traditional painting style from historic Chinese legends. The design aspires to communicate the quality of the product through the use of traditional Chinese cultural references.