SK broadband AI 5
Set-Top Box
AI 5 is a next-generation set-top box that combines minimalist design with AI voice interaction, positioned as SK Broadband’s most popular budget model. Moving away from the tech-heavy image of traditional devices, it eliminates complex visual elements and applies smart design solutions to achieve a seamless and compact form. The bold decision to remove the brand logo reinforces its crafted, object-like quality, resulting in an iconic design that blends naturally into any home environment. This not only solves the common issue of users hiding their set-top boxes, but also ensures that the AI voice interaction feature remains accessible.
Client / ManufacturerDesign
SK broadband
Seoul, KRSK broadband
Seoul, KRKyoungjin Oh, Younghoon Kim, Heejune Park, Kihoon LeeBEBOP
Seoul, KRCheolsu Park, Jinwook Lee, Rich Park, Soohun Jung, Yeonsoo KimDate of Launch
2025
Target Regions
Asia
Target Groups
Consumers / Users