SK broadband Brand Art Wall

Art wall

Due to changes in corporate vision, the T (Telecommunication) and B (Internet/Media) brands were renewed, and it was required to discover brand experiences that internal members could experience and improve the aging office building environment. Under the concept of 'Art Space for Members', we created a brand art wall themed around the corporate vision, brand logo, and brand core values and installed it in the elevator hall and cafeteria. Via this, members were able to naturally experience and understand the brand as if they were appreciating works of art in their daily lives, and the overall impression of the office building was refreshed.