SK broadband Giga WiFi 7 [The Fit]

Wireless AP Device

SK broadband’s Brand Experience Team and Jiyoun Kim Studio focused on how today’s customers view ultra high speed internet not as technology, but as something as natural as air. In this context, we believe that as technology advances, the form of the access point should evolve to conceal its technological traces so it blends seamlessly into everyday life, aligning with SK broadband’s brand philosophy. Based on this philosophy, SK broadband Giga WiFi 7 [The Fit] was designed by reinterpreting the rod-like antennas to suit living spaces and refining them into a coherent design language while overcoming various technical constraints.

Client / Manufacturer

SK broadband

Seoul, KR

Design

Jiyoun Kim Studio™

Seoul, KRJiyoun Kim, Jiae Jun, Sewon Park

SK broadband

Seoul, KRYoung A Seo, Jiyoung Han, Jisang Han