SK Telecom, T.um
Ubiquitous MuseumSK Telecom
T.um, SK Telecoms ubiquitous museum, enables visitors to experience SK Telecom's telecommunications technology and services, while offering business support for its partner firms to help them seize ICT market opportunities. T.um is designed to provide visitors with a unique and individualized tour using a smartphone tour device that automatically analyzes input information to figure out each visitors personal preference. Throughout the tour, the device shows an evolving image on its screen, reflecting the visitors movement and choice behavior, to seamlessly connect the visitor to T.um.