Skin lifting thread CROQUIS packaging design
Medical device packaging
Samyang Holdings Corp.
This packaging design is for CROQUIS, a skin lifting thread brand. Inspired by the croquis drawing technique, which captures a subject’s essence, CROQUIS achieves aesthetic improvement through instant thread lifting. The five-product package features drawings of five facial parts on a white background as a canvas for the five unique line drawing works. Using visual icons representing product characteristics makes the selection process more convenient for the customer. This strategy helps build a differentiated brand position in the medical device market where function-centered designs abound.
Client / ManufacturerDesign
Samyang Holdings Corp.
Seongnam, KRInfinite Design
Seoul, KRsamyang holdings Corp.
Seoul, KRDate of Launch
2020
Development Time
25 - 36 months
Target Regions
Specific country/region: Europe, Asia, North America, Africa, Australia / Oceania, South America
Target Groups
Consumer / User, Specific sub-group: Doctors in medical aesthetics field