













Skitch PP1
Sewing Machine
Brother Industries Ltd.This is the first compact embroidery machine designed specially for embroidering on ready-made products for home use. It is beginner-friendly, allowing anyone to start using it easily. In the background, as upcycling and C2C become more common, there is a growing demand for services that enable easy creation and sale of goods. However, embroidery services are not very popular, and the only option for creating embroidery oneself is a professional-grade machine that costs around $5,000. PP1 offers a new value by allowing users to embroider on their purchased items instantly, making embroidery more accessible and enjoyable for everyone.
Client / Manufacturer
Design

Brother Industries Ltd.
Nagoya, JP
Brother Industries Ltd.
Nagoya, JPJun Komura, Kazue Torii, Nozomi Ishida, Tomoko SaitoDate of Launch
2023
Development Time
up to 24 Month
Target Regions
North America
Target Groups
Consumers / Users