SKYPEOPLE Rebranding
Function Clothing, Techwear Company, Fashion
SKYPEOPLE, founded in China in 2022, is a downwear technology brand focused on using innovation to enhance the comfort and performance of down jackets. Our goal is to reimagine the brand, staying true to its spirit of using technology to transform urban life. The new logo reinterprets the "human" figure from the original design, symbolizing the connection between technology and comfort. The visual of a 3D person covered by a spherical shape represents the lightness and ease technology brings to the wearer. Whether on a tote bag or in store displays, the bold blue logo makes a strong statement.
Client / ManufacturerDesign
SKYPEOPLE
Beijing, CNUnited Design Lab
Beijing, CNDing Fan, Fang Jianping, Li Yanda, Zhou Junjun, Fan Lili, Zhao LinDate of Launch
2023
Development Time
Confidential
Target Regions
Asia
Target Groups
Consumers / Users