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Smart Time-PREMIUM
Smart Time-PREMIUM
Smart Time-PREMIUM
Smart Time-PREMIUM
2020

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Smart Time-PREMIUM

Food packaging

COFCO

Smart Time is COFCO's snack brands. To enhance the brand image, the company is launching a high-end product line, dubbed PREMIUM. Raw ingredients have been sourced from various geographies. The end product uses only rare varieties of high-grade large fruits. The packaging design promotes the concept of environmental protection, using design elements related to nature, careful use of resources, and the relation between these two. The visuals are animals covered in plants, flowers, and ingredients, giving the product strong brand memory points so that consumers can easily recognize it.

Client / Manufacturer

COFCO

Beijing, CN
Design

Beijing Perfect Point Design

Beijing, CN
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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