smart USA
Website
Until now, the only place in the U.S. that it was possible to see smart’s unique vehicles was in the Museum of Modern Art in New York. However, smart cars are soon to conquer the U.S. roads. In order to introduce the smart brand to the American public before its vehicles’ market launch, Munich-based h2omedia designed and produced the internet marketing campaign “enter the smart age”. The campaign’s main focus is the website www.smartusa.com where you can experience what the smart world feels like, and why a time for change has arrived. The website’s highlights are the balanced combination of video, animation, images, text, and audio which conjure up the true “smart feeling”, along with an intuitive interface: just as simple and natural as a smart car itself.
smart USA
Montvale, NY, US
DaimlerChrysler AG
Stuttgart, DE