Smartisan Pro 3
Smartphone
The target group for this smartphone are consumers who appreciate premium design but don't want to spend a fortune on a phone. The main design challenge was to properly balance premium design requirements and cost-effective budget control. The overall look and feel is concise, contemporary, and geometrically pragmatic. It has a metal frame that wraps around the flat sides and a glass panel on the back. Bytedance even integrated a playful LED component into the T-shaped logo.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia, Europe, North America
Target Groups
Consumer / User