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Smartisan Pro 3
Smartisan Pro 3
Smartisan Pro 3
Smartisan Pro 3
2020

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Smartisan Pro 3

Smartphone

Bytedance Inc.

The target group for this smartphone are consumers who appreciate premium design but don't want to spend a fortune on a phone. The main design challenge was to properly balance premium design requirements and cost-effective budget control. The overall look and feel is concise, contemporary, and geometrically pragmatic. It has a metal frame that wraps around the flat sides and a glass panel on the back. Bytedance even integrated a playful LED component into the T-shaped logo.

Client / Manufacturer
Bytedance Inc.

Bytedance Inc.

Beijing, CN
Design
Bytedance Inc.

Bytedance Inc.

Beijing, CN
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia, Europe, North America
Target Groups
Consumer / User

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